We collect various types of information from and about users of our website, which may include personal data. This data is essential for processing your orders, providing customer support, and improving your shopping experience.

A. Personal Identification Information

We collect information that can be used to identify you directly or indirectly ("Personal Data"), including:

• **Contact Information**: Your full **name**, **email address**, and **phone number**.
• **Shipping and Billing Information**: Your **billing and shipping address** and other details necessary for order fulfillment and payment processing.
• **Account Information**: Your username and password (stored securely and encrypted).
• **Demographic Information**: Your **date of birth** (used for age verification, personalized offers, or promotions).

B. Payment Information

When you make a purchase, your payment information (such as credit/debit card numbers) is processed by secure, third-party payment gateways. **SarungFashion.com does not store your full payment card details on our servers.**

C. Usage and Technical Information

We automatically collect certain information about your equipment, browsing actions, and patterns, including:

• **IP address**, browser type, and operating system.
• Details of your visits to our website, including traffic data, location data, logs, and other communication data.
• The resources that you access and use on the website (e.g., pages viewed, products searched, time spent on pages).

We use the information we collect for various purposes, primarily related to the operation of our online apparel store.

• **To Fulfill Your Order**: To process and ship your purchases, send order confirmations, and handle returns or exchanges.
• **To Manage Your Account**: To create, manage, and maintain your user account on our website.
• **Customer Service**: To respond to your inquiries, provide support, and communicate with you about your orders or account.
• **Marketing and Promotions**: To send you promotional emails, newsletters, and special offers (you can **opt-out** at any time).
• **Website Improvement**: To understand how our customers use our services and products to improve the website, product offerings, and customer experience.
• **Security and Fraud Prevention**: To protect our website and systems from fraud, unauthorized transactions, and illegal activities.
• **Legal Compliance**: To comply with applicable laws, regulations, and legal processes in India.

We may disclose your personal data to the following categories of third parties:

• **Service Providers**: We share your information with trusted third parties who perform services on our behalf, such as **payment processors**, **shipping companies** (e.g., courier services, India Post), and IT service providers.
• **Legal and Regulatory Authorities**: We may disclose your information if required to do so by **Indian law** or in response to valid requests by public authorities (e.g., a court or government agency).
• **Business Transfers**: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred to the new entity.
• **For Protection of Rights**: To enforce our terms and conditions, protect our rights, privacy, safety, or property, and that of our affiliates, users, or the public.

We have implemented reasonable technical and organizational measures designed to secure your personal data from accidental loss and from unauthorized access, use, alteration, and disclosure.

• All data is stored on secure servers located within **India** or in jurisdictions that meet equivalent security standards.
• All electronic transactions entered into via our Website will be protected by **SSL encryption technology**.

However, the transmission of information via the internet is not completely secure, and while we strive to protect your personal data, we cannot guarantee the absolute security of your data transmitted to our Website. Any transmission is **at your own risk**.

As a user of SarungFashion.com, you have the right to:

• **Access and Correction**: Request access to the personal data we hold about you and request corrections to any inaccurate or incomplete data.
• **Withdraw Consent**: Withdraw your consent to the processing of your data for marketing or other purposes at any time by contacting us or using the unsubscribe link in our emails.
• **Grievance Redressal**: Raise a grievance or complaint regarding the processing of your personal data.

If you have any questions, concerns, or complaints about this Privacy Policy or our data practices, please contact our designated Grievance Officer:

• **Grievance Officer**: Divya
• **Email Address**: privacy@sarungfashion.com
• **Mailing Address**: 1961, Ground Floor, Aradhana Arcade, New Thippasandra Main Road, HAL 3rd Stage, Bengaluru 560075.

We will respond to all legitimate requests and grievances within the time frame mandated by Indian law.

We reserve the right to modify this Privacy Policy at any time. Any changes will be posted on this page with a revised "Effective Date." We encourage you to review this Policy periodically to stay informed about how we are protecting your information.